According to Consumer Reports, “Car advertising is at full throttle now as automakers and dealers try to clear showrooms and hit sales targets before the New Year begins. This means there are great car deals available, with significant rebates and real flexibility in negotiations.” Consumer Reports goes on to say; “In the final hours of the year, dealerships may be especially motivated to negotiate in order to reach both monthly and annual sales targets, which are typically rewarded by the automaker.”
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How to Buy a Car at the End of the Year